Strategic Paths for Milwaukee’s Downtown Parking Garages: Strength, Ambiguity, and Opportunity

In this report, La Follette students evaluate whether the three city-owned parking garages in downtown Milwaukee deliver enough public value to justify their cost.

Report PDFBrief PDF


Summary

This report evaluates whether the three city-owned parking garages in downtown Milwaukee deliver enough public value to justify their cost. It evaluates the garages at MacArthur Square, 724 N Second Street, and 1000 N Water Street by using parking utilization data, financial projections, spatial analysis, and the goals of Milwaukee’s 2023 Downtown Area Plan. We find that the three garages operate very differently and require tailored approaches. MacArthur Square is the portfolio’s anchor asset and should remain in City ownership with targeted operational improvements. The 724 N Second garage generates moderate value and should continue operating while the City evaluates long-term options ahead of upcoming capital investments. The underutilized 1000 N Water structure presents the largest opportunity: by allocating its large surplus of parking spaces to future housing projects above and near the garage, the City can avoid costly new parking construction, generate additional revenue, and support downtown Milwaukee’s continued growth.

Information

  • Course: Workshop in Public Affairs, PA 869, taught by Manny Teodoro, Spring 2026
  • Authors: Aliya Isgandarli, Eltaj Sadigova, Ian Jamison, and Zach Vruwink
  • Client: Milwaukee Department of Public Works