Sam Shannon

Credentials: Lecturer


402 Bascom Hall
500 Lincoln Drive
Madison, WI 53706

Portrait of Sam Shannon.


Sam Shannon has worked in utility regulation for 11 years, focusing on utility pricing and renewable programs. In addition to the basics of utility price regulation, he works on updating the utility business model in response to distributed energy resources and increased community engagement while still maintaining regulatory protections for customers.

He started in the industry at the Public Service Commission of Wisconsin and has testified as an expert witness before Commissions in California, Florida, Maine, Minnesota, Puerto Rico, and Wisconsin.

When not grappling with the policy matters of natural monopolies, Sam enjoys cycling, playing ultimate frisbee and softball, and making furniture.


  • MPA, La Follette School of Public Affairs, University of Wisconsin–Madison
  • Energy analysis and policy certificate, University of Wisconsin–Madison
  • BA, Southwestern University, philosophy and Spanish literature


Public affairs courses taught by Sam Shannon:

PA 974 Utilities Finance and Ratemaking