Robert M. La Follette School of Public Affairs
Friday, January 9, 2015

Understanding microcultures can help improve health change

Professor Jason Fletcher encourages use of social ties to help people improve their health behaviors in a post the Robert Wood Johnson Foundation's Human Capital Blog.

"[I]f we believe that social norms and sanctions, especially by people we care about (microcultures) are important factors influencing high rates of binge drinking among college students, the growing obesity epidemic, and the persistence of high rates of smoking and teenage pregnancy, then a different set of approaches and understandings is necessary," Fletcher notes.

Read the full post.